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CHOOSING A Content MARKETING PLATFORM

Find the best content marketing platform to manage and grow your business

What is content marketing and why should you be using a robust platform?

First let's define content marketing. Content marketing refers to the creation and sharing of materials to help educate, inform and engage with your customers. Some content marketing examples include: social media content, blogs, email newsletters, videos, infographics, white papers, webinars, and more.

With so many moving pieces it's imperative to have a streamlined approach to managing each platform and also have the ability to analyze the engagement, analytics and performance of your marketing efforts.

We often have to choose new content platforms for our clients, so we put together a matrix of all the top content production tools out there now, including a list of their features, prices and more. With this matrix, you should be able to easily compare platforms and choose one that works best for your brand.

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